BSG and SKDK Release Latest Study on the Economy, Technology, Taxes, Cuba, and Marijuana in New Beyond The Beltway Insights Initiative
Study Finds Economic Optimism and Strong Support for Autonomy Over Personal Tech Data – On March 18th, Benenson Strategy Group and SKDKnickerbocker released their second joint public opinion study, “Beyond the Beltway Insights.” The poll, which was funded independently by both firms, interviewed 1,032 registered voters across the country and dives deep into Americans’ thinking on […]
30 Years of .com
Sunday, March 15th marked the 30-year anniversary of the first ever registered .com domain. On March 15, 1985, the now defunct computer company Symbolics, Inc. registered symbolics.com for a total of zero dollars. To give you a sense of this particular point in technological history, Microsoft Word was introduced for Macintosh computers, the mobile phone […]
SKDK Launches Beyond the Beltway Insights Poll with Benenson Strategy Group
At the end of 2014, right before the start of the 114th Congress, SKDKnickerbocker and Benenson Strategy Group launched the firms’ first collaborative public opinion project, Beyond the Beltway Insights. Our first poll aimed to provide a comprehensive blueprint of Americans’ expectations for decision makers in Washington. The new venture dug deep into voters’ thinking on a range […]
The New York Times reports on SKDK-led campaign Plan 2014: “Around Lake Ontario, Neighbors Debate a Dam, Property Values and Muskrats”
In the fall of 2014, The Nature Conservancy hired SKDKnickerbocker to create and run a strategic communications campaign, including earned and paid media tactics that would clearly demonstrate the widespread support for Plan 2014 in upstate New York. To amplify the supporters’ message, SKDK has generated a substantial amount of favorable media coverage, including the latest […]
The Atlantic Asks What Good is Twitter? – SKDK Digital Unearths the Impact of a Single Tweet
What Good is Twitter is a question recently explored by The Atlantic’s Derek Thompson in a piece entitled “The Unbearable Lightness of Tweeting.” Thompson delves into this question by looking at the reach of an article he published on the previous Monday, as measured by how many actually took the time to visit The Atlantic to read the full piece. […]
Audrey Gelman Discusses Fusion’s Massive Millennial Poll
SKDK’s Audrey Gelman stopped by Fusion to discuss the results of their recent Massive Millennial Poll. Gelman, who leads SKDK’s Millennial Strategy Division, says that “this is a generation that is dedicated to social progress.” While millennials are highly committed to the issues, so too have they expressed the need for an easier, more convenient voting […]
#SOTU vs. #SuperBowl 2015
It’s just over a month into 2015 and we’ve already seen two of the most widely viewed telecasts draw extensive social media engagement – The State of the Union and Super Bowl XLIX. Tweeting thoughts and reactions during major televised events has become an essential part of the viewing experience. These internet-wide discussions have reached […]
Veteran Strategist Bill Burton Joins SKDKnickerbocker, Leads Expansion into California
January 28, 2015 – Washington, D.C. – SKDKnickerbocker, a leading strategic communications, public relations, political consulting and advertising firm, announced today the hiring of Bill Burton and the opening of a new California office. Burton, a veteran Democratic strategist, will be joining the firm as a managing director in SKDKnickerbocker Los Angeles. He was among […]
Anita Dunn Comments on SOTU 2015
“The White House has taken a new approach already, with a policy rollout run-up instead of coming out of the speech. I think that leads down the path to the impossible dream of most SOTU speechwriters — a shorter, more thematic speech, and that, given the innovations the White House continues to make in their […]
SKDKnickerbocker Announces Two Key New Hires to Strategic Communications Practice
Josh Dorner to help lead coalition effort around upcoming Affordable Care Act Supreme Court case January 13, 2015 (WASHINGTON)—SKDKnickerbocker, the nation’s leading strategic communications and political consulting firm, today announced two new hires to its Strategic Communications practice: Josh Dorner and Sabrina Singh. Josh Dorner joins the firm as a Vice President to help lead […]