Strategic communications at the intersection of valuation and reputation.
Sloane & Company, an independent subsidiary of SKDK, has served as trusted advisors on hundreds of high-stakes matters for some of the most prominent companies, organizations, and leaders in the business world.
We use our familiarity with the media, capital markets and global political and social issues to enhance communications strategy and execution. We have strong relationships with investors and analysts across industries, understand how they make research and investment decisions, and help our clients target and approach critical audiences.
Our focus is on supporting our clients’ corporate and business strategies while enhancing and protecting their reputations. We achieve this by understanding the challenges and opportunities facing our clients and then developing and executing multi-faceted media relations, thought leadership and corporate positioning programs that reach the right audiences to deliver results. Sloane & Company has deep relationships and hard-won credibility with all levels of the media, and our team takes pride in consistently generating creative new ideas around content and tactics to deliver success for our clients.
Companies that identify and manage long-term risks associated with ESG are better equipped to succeed in highly competitive markets. Integrating sustainability aspects can result in better strategies and organizational strengths, making the organization more attractive to investors and key stakeholders.
We offer a wide range of services to build and grow a comprehensive ESG communications program designed to help our clients effectively and constructively engage with shareholders, optimize content to improve ESG scores and demonstrate that ESG is fully integrated as part of the overall business strategy.
On our ongoing ESG webinar series — “Mind Your ESG” — we investigate the growing role of ESG in companies’ communications, shareholder engagement, and proxy solicitation strategies.
We believe every publicly traded company has a compelling story and an audience who will listen. Our Investor Relations practice specializes in helping clients clearly and effectively communicate to Wall Street. We advocate for strong company-investor relationships, realistic statements of investor-related goals, and strictly controlled disclosure. From the pre-IPO stage through the public offering and into the secondary market, Sloane & Company offers full-service investor relations counseling and execution.
We are media relations experts. We have solid, long-standing ties to key reporters, anchors, producers and editors at the top national and business media outlets across the board and we understand how to capitalize on online and social media opportunities to advance the dialogue further.
Relationships and access represent only a piece of the media relations puzzle. We grow our clients’ media landscape and create opportunities every day through discovery and creativity. For example, we like to say there are ten ways to get in the Wall Street Journal and often times the least obvious can offer the greatest return.
High stakes transactions require a communications partner who is sophisticated, battle-tested, and able to activate immediately. At Sloane, these attributes are core to our DNA. We advise clients on all types of M&A, including friendly mergers, hostile offers, and equity and debt transactions, as well as SPAC transactions and IPOs. Our team is highly adept at supporting every element of the deal, from communicating transaction value and rationale at launch to managing the integration and regulatory approval process through close — taking into account audiences from Wall Street to Main Street.
We have advised boards, C-suite executives and investors on hundreds of shareholder activism situations. Pound for pound, no other communications firm has worked on as many of these matters in recent years. We know what it takes to win and differentiate ourselves by rejecting a “one size fits all” playbook — instead delivering constantly evolving communications strategies built on experience in the trenches.
Digital communications continues to take on new importance in a socially distant world. Brands need to prioritize digital communications tools as they navigate new ways of working.
We believe that digital communications and social media need to be part of a fully integrated communications plan so that digital strategies work as a mechanism to amplify our clients’ overall communications goals. We utilize a creative, data-driven approach to guide our digital strategies and optimize digital communications efforts to ensure we’re reaching the right audiences with the right messages and driving value for our clients.
For more information on Sloane’s Digital, Creative and Analytics practice, email us a Digital@SloanePR.com.
We advise companies and organizations on issues spanning crisis, litigation, restructuring and C-suite transitions, among other matters. These situations require a nuanced understanding of the unique position and needs of your business and a communications strategy that reassures all key audiences (from employees, to investors, to customers/partners as well as regulators). We work closely with your full advisor team to ensure that your communications seamlessly support and complement your legal, financial and business aims.
