Strategic Communications

Breaking through has never been more difficult. Communicating your message with measurable results has never been more critical. This is where we thrive.

We apply the techniques we’ve honed in the highest-pressure environments.

To help you build a coalition of stakeholders, develop a media plan for targeted audiences, navigate a crisis, or translate a complex set of facts into a digestible message, we apply the techniques we’ve honed in the highest-pressure political and corporate environments to tailor your strategy.

Our Partners and Managing Directors are engaged in your work every day. We have extensive backgrounds in media, politics, business, and government — experience we put to work for you.

What We Do

The ability to respond swiftly and effectively to a potentially negative situation has never been more important. With decades of crisis management experience from Washington to Wall Street, we help our clients develop and execute strategies that are effective and lasting. By working with a company’s existing corporate communications resources or creating a separate war room, we quickly help create the most effective messaging, lead media training, manage briefings to key stakeholders, deliver talking points, and provide overall strategic guidance.

We know that a strong message is the core of any successful corporate, advocacy, reputational, or political campaign. And it does not exist in a vacuum — it is directly tied to your competitors’ messages, breaking news, and your target audience. Using research, creativity, and experience, we will work with you to develop the message you need to win.

It’s a challenge to break through the din of today’s 24-hour news cycle. That’s why our experience with effective message development and knowledge of national and regional media across all platforms is critical to our clients. SKDK’s team of public relations professionals knows how to deliver the right messages to the right audiences to get the right results.

Establishing and building a stand-out brand is critical to competing in a crowded marketplace and surviving media scrutiny. Knowing how you are different and what you have to offer policy makers, the press, and your target audience is essential to building a campaign. Our strategists will help you define who you are, show how you fit into the competitive landscape, and build a memorable brand.

Case Studies

Prince George’s County Public Schools

Indian Child Welfare Act (ICWA)