Opinion Research

Research is the fundamental building block of any effective strategy.

Who is your audience, what do they think, and how can you move them?

We use research-driven insights to develop a clear and effective blueprint for strategy. Using sophisticated quantitative and qualitative techniques, we will help you find your core, competitive edge, discover what makes you unique to your target audience, and help you develop a position that is relevant and sustainable.


As a research team embedded within a strategic communications firm, we know how to develop research-driven insights that seamlessly integrate into your communications plan or advertising. Our research is cohesive, on point, and delivers a clear, actionable roadmap.


We often go beyond the topline numbers, using techniques like audience segmentation and well-honed testing methodologies and statistical analyses to uncover the real story behind the numbers.

What We Do

Use research to bolster your brand reputation — both among your target audiences and the public. Our research will clarify the right branding and positioning by identifying your strengths and weaknesses, benchmarking your reputation against competitors, and exploring areas for growth.

Research can help as you develop creative, ads, and campaigns. By obtaining feedback on early creative concepts, we will understand the strength of your current creative, test your creative language, and use the results to help you refine your concepts and identify creative to use.

We will uncover how serious the crisis really is and determine the best way forward. When your crisis hits we can implement political-style flash polls to understand the scope of the problem within 24 hours, conduct focus groups to figure out strategic direction, employ messaging polls to war game scenarios, and monitor impact to ensure messaging has desired effect.

Research should be the backbone of any good messaging strategy. Our research can help you create an entire messaging architecture by developing a theme, key proof points, tone, or specific language. We identify messages that resonate with different audiences, or we can simulate a debate to test attacks and rebuttals.

Research can help you get the right press hooks. We use our polling expertise to understand opinion of your industry, issues surrounding your business, brand comparisons, or generally interesting topics so that your name appears in the media. Then we will help you pitch the research to the most important outlets.

Case Studies

Prince George’s County Public Schools

Indian Child Welfare Act (ICWA)