Advertising & Political Consulting

We know that campaigns are about one thing. Winning.

Our team has worked on six presidential campaigns and races for hundreds of members of Congress, senators, mayors, and governors, as well as dozens of ballot measures and propositions.

We sweat the details because we know that’s what it takes to win. Whether you’re running for national office or it’s your first local campaign, you get the the same ad makers, strategists, writers, and editors who have been battle tested over many years and many campaigns.

SKDK rises above the rest because we leverage the relationships and experience across our entire firm to support each of our clients. We also understand that winning teams require diverse talents and perspectives. That’s why the majority of our senior management team are women and people of color. It’s not only right — but it gives our clients a winning edge. 

Political Sizzle Reel

Our Work

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What We Do

You shouldn’t have to choose between an ad that’s creative and an ad that delivers the right message — the best ads will do both, and that’s where we thrive.  Whether we’re distributing to the device in your hand, the screen on your wall or the tablet on your desk, we produce ads uniquely designed to reach voters on all the screens they watch throughout the day. 

When private sector needs intersect with public policy debates, corporations and coalitions call on SKDK to conceptualize and create effective and hard-hitting advertising campaigns to achieve their goals. We have mounted successful corporate branding campaigns, targeted legislative campaigns, public awareness campaigns, and corporate profile-building campaigns.

The media landscape has never been more complicated. That means talking to people wherever they are. We take an audience-first approach to digital strategy, starting with who you need to reach to move the needle and then building a campaign to achieve your objectives. From platform-specific creative to targeted media plans and real time reporting, our battle-tested and award-winning team is ready to deliver a custom paid digital strategy to effectively and efficiently deliver your message on the right screen at the right time. 

The digital landscape has never been more complicated and it’s our job to simplify it for you. That requires an experienced team of digital natives who understand the realities of each platform, combined with deep political and campaign experience over many cycles.  From efficient and effective media placements to running creative that is designed for where audiences spend their time, SKDK’s team of strategists will make sure your campaign is designed to win.

Message isn’t delivered only through ads — we take an active role in making sure our candidates are prepared for news interviews, editorial board meetings, debates, and speeches. Whether it’s in the studio in our D.C. office, or in a candidate’s living room, we do whatever it takes to make sure our candidates are ready for a national broadcast interviews, to deliver a compelling stump speech at a local house party, and everything in between. Our speechwriters can turn your ideas into a speech that wins people over. 

Having the best ads in the world won’t matter if the right people don’t see them. SKDK delivers strategic and highly targeted media plans to our clients — taking into account the latest media consumption data, the specifics of your local markets, your campaign’s data, and the unique strategic considerations of your campaign.  We also offer clients a web-hosted tracking dashboard so you can always see your opponent’s spending and ads they have on air.

An ad is only as good as the message it delivers, and you won’t change hearts and minds unless your message is compelling to voters and authentic to you. Long before any ads are produced, we work closely with you and your campaign team to develop your campaign’s message. We use opinion research when the budget allows, but we also always engage closely with our candidates, and those who know them best, to ensure a message that’s genuine and authentic. 

Examples of Our Work

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Governor Wes Moore

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Senator Mark Kelly

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Congresswoman Shontel Brown

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Governor Laura Kelly

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Josh Riley

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Future Forward

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Congressman Chris Pappas

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Governor Ned Lamont

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Case Studies

Prince George’s County Public Schools

Indian Child Welfare Act (ICWA)