Defining the issue, navigating the challenges and elevating your story.
Healthcare is a defining issue of our time — and health policy has never been more important or complicated. Defining the right narrative, crafting the right tactics and executing a holistic communications strategy is essential to your success in this high-stakes environment.
From the ACA to the COVID-19 pandemic, we’ve been at the forefront of the biggest healthcare issues. We know the challenges that companies and hospitals face, and we understand the stakeholders, audiences, and issues you care about. As importantly, we know the policymaking climate surrounding those issues, and we know the press corps that follows them. We put all that to work for you.
By bringing its full expertise and strategic insight together, the SKDK team has the depth of understanding and vast knowledge to help any healthcare client – unions, patient groups, national hospital systems, academic institutions, issue advocacy groups, biotech startups, and many others – navigate and thrive in today’s ever-changing landscape.
Use research to bolster your brand reputation—both among your target audiences and the public. Our research will clarify the right branding and positioning by identifying your strengths and weaknesses, benchmarking your reputation against competitors, and exploring areas for growth.
People take healthcare very seriously. We help educate communities directly through events like roundtables, town hall forums, hearings and other public events where we have the opportunity to speak directly with the community.
SKDK’s in-house Content Studio provides award-winning creative services to Fortune 100 companies, nonprofits, advocacy groups and political campaigns at all levels of government. We know the right format to tell your story and make sure the creative is optimized for each channel.
Despite the best planning and intentions, let’s face it, crises happen in healthcare and speed has never been more important. With our roots in political campaigns, we work quickly and with agility to deliver your programs efficiently and effectively. We are proactive, and always ready to react in real-time to a potential crisis, or opportunity. Our digital Command Center approach means that you are prepared for anything.
We know that a strong message is the core of any successful campaign. And it does not exist in a vacuum—it is directly tied to your competitors’ messages, breaking news, and your target audience. Using research, creativity, and experience, we will work with you to develop the message you need to win.
It’s a challenge to break through the din of today’s 24-hour news cycle. That’s why our experience with effective message development and knowledge of national and regional media across all platforms is critical to our clients. SKDK’s team of public relations professionals knows how to deliver the right messages to the right audiences — with the right results.
Using a mixture of social, digital, paid and earned media, we are able to surround our targets, reinforce our core messaging, and hone in on the message that moves the needle.