Recently, Vice President Vishakha Mathur sat down with Jody Fisher, host of The PR Podcast, to discuss the impacts of AI on organizational reputation and why PR teams need to adapt to GEO. Takeaways from the conversation include:
- Today’s risk isn’t whether your brand appears in AI search, but how AI synthesizes your narrative.
- Organizations should run AI audits regularly to identify which sources feed unfavorable AI responses and publish counter-content.
- AI is here to help, not to replace. Leaders must train their teams on how to use AI tools responsibly; outsourcing a brand’s authentic voice or thought leadership to AI dilutes trust.
Check out the full podcast below: