Influence starts local.
The conversations that shape opinion and drive action increasingly happen close to home—among trusted community voices, local media, business leaders, advocates and policymakers.
We help organizations bring national priorities to life at the local level, combining public affairs expertise with deep, on-the-ground knowledge of the communities that matter most.
Through a national network of local experts and field professionals, we can quickly identify the people, issues and opportunities shaping a market and build campaigns that feel authentic to the communities we need to reach. Whether the goal is strengthening reputation, influencing policy, activating advocates or responding to fast-moving issues, we turn local insight and trusted voices into meaningful action.
No two communities are the same. We assess the political, media, stakeholder and community dynamics within priority markets to understand what is driving the conversation, who holds influence and how national messages should be adapted locally. That intelligence becomes the foundation for an engagement strategy built around highly targeted audiences.
The most persuasive messenger is often someone who already has credibility in the community. We identify, recruit and engage trusted local voices who can authentically communicate your message and help build support.
From town halls, roundtables and community meetings to fly-ins, conferences and local events, our teams help identify opportunities, engage stakeholders and ensure your organization has the right presence in the right places.
Whether we’re crafting a single keynote, producing a versatile stump speech, or serving as your external speechwriting team, we will help you find the words to communicate your vision, move your audience to act, and accomplish your strategic objectives through thoughtful storytelling.
National narratives become more powerful when people can see what they mean in their own communities. We identify compelling local stories, spokespeople and proof points and translate them into earned media, community storytelling and other locally relevant content that builds credibility and advances campaign objectives.
Grounded in our media expertise as former journalists and press advisors, we build messengers’ skills through real-time, confidence-building feedback on recorded practice interviews.
We build programs that give supporters and stakeholders clear ways to make their voices heard. Depending on the objective, that can include coalition building, constituent engagement, advocacy letters, policymaker outreach, events and other tactics designed to demonstrate authentic local support and move decision-makers.
Issues can emerge anywhere and move quickly. Our nationwide field network allows us to rapidly deploy local expertise and additional capacity when circumstances change—helping organizations understand what is happening on the ground, engage the right stakeholders and respond at the speed of the news cycle.
STEPHEN KRUPIN
AMBER MACDONALD
