Veteran campaign and digital mobilization expert will run SMS/MMS platform, expanding firm’s best-in-class media and content offerings
Washington, DC — SKDK, the leading political consulting and award-winning public affairs firm, today announced the launch of Blizzard TXT, a new peer-to-peer SMS/MMS texting platform, with veteran digital strategist Ryan Thompson joining to lead the effort. SKDK’s strategists, ad makers and content creators will leverage Blizzard TXT to cohesively execute programs to persuade, motivate and sway opinion, working in lock step with all other components of the strategy including research, creative, as well as paid and earned media.
The platform is designed for scaled, data-driven, two-way communication with targeted lists of voters, customers, or supporters. SKDK offers Blizzard TXT as both a managed service and a self-service product for campaigns, advocacy organizations, nonprofits, and forward-thinking brands committed to making a difference. The platform enables rapid deployment of text campaigns, offering a high-impact tool for engagement.
“People spend more time on their phones than anywhere else consuming news and content. As earned and paid media strategists, we view texting as an essential complement to your broader media plan — built to reinforce and extend what people are already digesting across all platforms,” said Doug Thornell, CEO of SKDK. “Blizzard TXT gives our clients a direct, data-driven way to reach their key audiences in real time — and Ryan’s leadership ensures we’re doing it in a way that’s strategic, targeted, and authentic.”
Thompson brings deep experience in both fundraising and mobilization texting programs, having led efforts across four successive election cycles. His career highlights include serving as Chief Mobilization Officer on two presidential campaigns and Chief Digital Officer at the Democratic Congressional Campaign Committee in 2020. He developed structure and tactics for the DCCC’s grassroots fundraising texting program, which remains in use today.
“Blizzard TXT represents the next step forward to support companies, causes, and campaigns reach their audiences more intentionally,” said Thompson. “Whether harnessing the power of texting to advocate, mobilize, or inform, our platform empowers clients to drive real-world impact.”
About Blizzard TXT
Blizzard TXT is the text messaging platform built for modern campaigns, movements, and the moments that matter. Developed in collaboration with top strategists and campaign veterans, Blizzard TXT gives you the power to persuade your audience, sway opinion, and move the needle. Powered by SKDK, a leading communications and advertising firm, you get managed service from industry leaders who know how to craft winning messages and maximize your paid media programs.