Bill Knapp is a veteran political strategist and ad maker. He has served as a senior media strategist to six U.S. presidential campaigns and several dozen congressional, gubernatorial and mayoral races. He has also served as a strategist and communications consultant for Fortune 100 companies and major national nonprofit organizations.

Bill was the leader of the Clinton-Gore and DNC creative teams in 1996 and was a member of the media team for President Barack Obama’s 2008 campaign, producing numerous state-specific and national ads. Bill served as the lead strategist and ad maker for all three of Mayor Mike Bloomberg’s successful New York City mayoral campaigns, 2020 presidential run, nonprofit Everytown for Gun Safety, and most recently Independence USA Super PAC, which produced hundreds of commercials across 30 congressional races in both the 2018 midterms, and 2020 presidential election. He has worked for a range of foundations and advocacy groups, including recent work for Tobacco Free Kids and for the Ad Council, producing a set of pro-vaccine PSA commercials.

With more than 35 years in the industry, Bill has extensive experience developing strategy and nationwide ads for major corporations, as well as market research and stakeholder strategic development. He has led efforts for Microsoft, Procter & Gamble, American Express, Motorola, AT&T, and The Business Roundtable, among others.

Raised in New York City, Bill was a researcher/producer at NBC in New York and a producer at Independent Network News in Washington, D.C., before joining legendary political consultant and documentary filmmaker, Bob Squier. Bill currently lives in Washington, D.C., with his wife, three kids and dog, Woodley.