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Posted March 23, 2015
Wins Highlight Growing Success in Ballot Initiative Field –
Last week, SKDKnickerbocker was honored with four American Association of Political Consultants (AAPC) Pollie Awards for our TV, digital, and direct mail advertisements. We are very proud to have done this work for clients and causes we believe in.
Gold & Bronze – TV Ad: Statewide Ballot Initiative Campaign
SKDK is pleased to have been a part of the team that passed Washington Ballot Initiative 594, to close the state’s background check loophole on guns sold online and at gun shows. Contrary to the prevailing notion that Washington is a “blue” state, the NRA actually spends more there than in any other state. Yet by passing this measure last November, Washington became the first ever state to close this loophole by popular vote.
The campaign’s message was the simple, common sense notion that criminals should not have easy access to guns.
Our first ad, “Prevent,” is from the perspective of law enforcement; and our second, “Rory” – the recipient of the Gold award – from the perspective of a victim of gun violence.
We applaud the voters of Washington for passing this important initiative and hope it signals to politicians everywhere that voters do want common sense gun safety reform.
Silver – Digital Ad: Congressional Campaign
Despite major losses for the Democratic Party, including the Maryland Governor’s race, incumbent Congressman John Delaney held onto his seat in one of the most conservative districts in the state. In addition to his television advertising, SKDK created these digital ads for his campaign.
Our first ad,“Story,” introduces Delaney as a job creator and a problem solver. The second ad, “Impressive” hits his opponent, Bongino, on his tea-party conservatism, while highlighting Congressman Delaney as “one of the most impressive new lawmakers.”
We congratulate Congressman Delaney on his well-deserved victory.
Silver – Direct Mail: Congressional Campaign
Kathleen Rice managed to pull off a rare victory for a Democrat in the 2014 cycle, in what was the narrowest margin congressional election the 4th district had seen in more than three decades.
SKDK developed this direct mail piece to set the tone for her campaign. The unique K-die cut line engaged voters and cut through the clutter in the mailbox.
Congratulations, Congresswoman Rice!