A funny or cute ad on its own is not an ad strategy. Effective advertising is the result of an integrated strategic communications plan based on quantitative and qualitative research that is on message, creative, and targeted.
At SKDK, we pride ourselves on delivering visually compelling creative that cuts through the clutter in today’s busy media environment. We believe that when advertising focuses on the emotional core of a message, it works.
When private sector needs intersect with public policy debates, corporations and coalitions call on SKDK to conceptualize and create effective and hard hitting advertising campaigns to achieve their goals. We have mounted successful corporate branding campaigns, targeted legislative campaigns, public awareness campaigns, and corporate profile-building campaigns.
SKDK has won numerous “Pollies” – the top industry-wide awards for television and direct mail political advertising. The Washington Post has called SKDK “one of the top political ad makers in the country.”
Digital, mobile, and native are the fastest growing segments of advertising today, and SKDK is delivers the best content and placement for our clients. We incorporate the latest targeting capabilities from demographic, to behavioral, contextual and even down to the individual level. Then using premium ad networks and top-notch designers, we insure memorable creative that delivers on your strategic goals. Finally, we analyze data to make sure your campaign is meeting key performance indicators.
We have in-house editing facilities and a production team with years of experience working on corporate, nonprofit, and political advertising campaigns.
Having the best ads in the world won’t matter if the right people aren’t seeing them. That’s why SKDK delivers the most thoughtful, strategic and highly targeted buying services in the business. We use cutting-edge micro targeting techniques honed in the most high profile political campaigns to maximizes your resources and optimize your media spend.