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Posted January 19, 2023
Practice area taps firm’s experience in crisis and issue communications for technology companies and navigating cybersecurity challenges and breaches
Washington, DC – SKDK, a nationally recognized public affairs and political consulting firm, today announced Executive Vice President Elizabeth Kenigsberg as the head of its growing cybersecurity and technology practice. The practice leverages the firm’s deep expertise navigating complex policy issues and crisis communications.
SKDK has helped companies, philanthropies, nonprofits and public institutions plan and respond to an increasingly aggressive cybersecurity environment while also leading successful public affairs efforts for startups and large technology companies. This practice area supports new and existing clients in designing communications strategies and crisis mitigation plans, with a special focus on preparation and response to cyberattacks, data leaks, and operating in a complex political and regulatory environment.
“Technology companies of all sizes need to stand out and to stand for something. They face unique challenges on both the regulatory and legislative fronts. In addition, all companies and organizations are grappling today with cyber threats, from ransomware attacks to malware infections,” said Partner Jill Zuckman. “Our cybersecurity and technology team, led by Liz, combines a deep understanding of the political climate with strong media relationships to help our clients prepare for the worst and manage the special challenges that they face.”
Zuckman and Kenigsberg spearheaded the practice, and both have spent years helping clients through high-profile crises and reputational challenges, including ransomware attacks and congressional inquiries. The practice incorporates SKDK’s knowledge of where politics, policy and media intersect to help companies at all stages, venture capital and private equity investors, and nonprofit advocates understand and shape policy outcomes. SKDK has worked with a diverse array of companies ranging from technology service providers and social media services to fintech and blockchain companies to increase understanding of issues related to artificial intelligence, online safety and privacy, and employment classification in the gig economy, among others.
“Now is an exciting time to be leading this practice, with technology and cybersecurity landscape becoming more complex,” Kenigsberg said. “The smartest thing our clients can do from a cybersecurity and reputational standpoint is prepare for when, not if, a crisis occurs. We are looking forward to using our expertise on cybersecurity and technology to help many more companies and organizations successfully shape policy outcomes and tackle any number of challenges.”
SKDK is a top national communications and political consulting firm that brings unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations and labor unions, as well as political committees and candidates. With offices in Washington, New York, Los Angeles and Albany, SKDK offers strategic support to manage a crisis, protect a brand, advocate for an issue, or win an election.
In 2022, SKDK served as strategists and admakers for winning campaigns including Governor Wes Moore of Maryland, Senator Mark Kelly of Arizona, Governor Laura Kelly of Kansas, and Governor Ned Lamont of Connecticut – and in 2020, was a key adviser to the historic Biden-Harris campaign. SKDK has won the Holmes Report’s influential North America Public Affairs Agency of the Year multiple times and was listed by the Observer as one of the best public relations firms in America for 2023.
To learn more about SKDK, visit our website at www.skdknick.com. SKDK is a proud member of Stagwell, a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology.