Former Top Pete for America Digital Strategist Maxwell Nunes Joins SKDK 

Bringing Experience from Years Working on Political Campaigns and for Major Tech Companies, Nunes will Serve as Executive Vice President and Head of Paid Digital

Washington, DC –  Today, SKDK announced that former Pete for America Director of Paid Media, Maxwell Nunes, has joined the firm’s Washington, D.C. office as an Executive Vice President and Head of Paid Digital. With over a decade of experience in digital strategy and managing media budgets exceeding $100 million, Nunes brings a wealth of knowledge and insight to enhance the firm’s digital capabilities for its political, corporate, and non-profit clients.

“We’re delighted to welcome Maxwell to our team,” said Doug Thornell, CEO of SKDK. “His strategic thinking and creative approach have earned him recognition as one of the most well-regarded digital strategists in Democratic politics. We know that Nunes and our exceptional Digital team will help our candidates win races and help our corporate and non-profit clients reach their audiences in the most targeted, strategic, and creative ways possible.”

Before SKDK, Nunes co-led his advertising and digital media firm for over three years. In 2020, he served as Pete for America’s Director of Paid Media, where he built the in-house team and oversaw online acquisition, persuasion, and mobilization efforts. Nunes has also held senior roles in digital media strategy for Terry McAuliffe for Virginia and Hillary for America and enriched his skill set by leading advertising and policy campaigns with major brands such as Airbnb and Google.

At SKDK, Maxwell Nunes will lead our award-winning digital team, building upon the firm’s 2022 successes, including spearheading Governor Wes Moore’s campaign’s digital efforts in Maryland, driving Senate Majority PAC’s ad campaign supporting Senator Maggie Hassan in New Hampshire, collaborating with Climate Power and the League of Conservation Voters’ “Climate Votes” initiative to mobilize young voters in key states.

“I am beyond excited about stepping into this new role and working with such a talented and dynamic group of creative, paid media, political, and public affairs strategists,” said Nunes. “Together, we have an incredible opportunity to drive impactful and creative digital strategies that tackle the most pressing issues and authentically communicate with the audiences our clients need to reach.”

About SKDK

SKDK is a top national communications and political consulting firm that brings unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations and labor unions, as well as political committees and candidates. With offices in Washington, New York, Boston, Los Angeles, Miami, and Albany, SKDK offers strategic support to manage a crisis, protect a brand, advocate for an issue, or win an election. 

In 2022, SKDK served as strategists and admakers for winning campaigns including Governor Wes Moore of Maryland, Senator Mark Kelly of Arizona, Governor Laura Kelly of Kansas, and Governor Ned Lamont of Connecticut – and in 2020, was a key adviser to the historic Biden-Harris campaign. SKDK has won the Holmes Report’s influential North America Public Affairs Agency of the Year multiple times and was listed by the Observer as one of the best public relations firms in America for 2023. To learn more about SKDK, visit our website at

SKDK and its subsidiary businesses, Sloane & Company and Jasper Advisors, are proud members of Stagwell, a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology.