Washington, DC — SKDK today announced that CR Wooters, a widely respected corporate strategist, will join as a Principal in the public affairs practice in Washington, D.C. A dynamic leader with more than two decades of experience at the intersection of tech, policy, communications and government, Wooters brings a proven record of navigating complex issues and driving strategic initiatives for some of the world’s most influential companies.
Wooters joins SKDK following four years at Uber, where he served as Senior Director and Head of Federal Affairs, leading the company’s engagement with the White House, Congress, and all federal agencies. In that role, he directed all executive engagement in Washington, oversaw Uber’s federal team through major corporate milestones, spearheaded the first-of-its-kind national corporate reputation campaign and led a partnership with the White House to provide free rides nationwide for COVID-19 vaccinations during the pandemic.
“CR is a trusted advisor with deep expertise in the technology industry and firsthand insight into the complex challenges facing today’s c-suite,” said Doug Thornell, Chief Executive Officer of SKDK. “He’s developed successful strategies for all types of organizations and built high-performing teams that deliver results. I am thrilled to have him on the team, his experience and judgement will be invaluable to our clients and a real asset to SKDK.”
Jill Zuckman, Partner, added, “CR brings deep knowledge and experience in both the corporate and political worlds to clients in crisis, as well as those trying to navigate significant obstacles. We’re particularly excited to add CR to our roster of talented and seasoned advisers on the SKDK team.”
Before joining Uber, Wooters co-founded a boutique public affairs consultancy advising Fortune 500 companies on strategy, crisis management, policy and coalition building. He previously served as a principal at Mehlman Consulting, where he counseled some of the country’s largest companies and trade associations, including Cloudflare, HP, and the Business Roundtable, on navigating complex legislative and regulatory challenges. Wooters also served as Deputy Director of the Technology CEO Council, advising CEOs from Dell, IBM, Qualcomm, Oracle and others on issues including cybersecurity, privacy, and global trade.
Earlier in his career, he worked at a public affairs firm where he was embedded within a Fortune 100 company and tasked with centralizing and modernizing its global communications apparatus. He began his career in politics, working on two Presidential campaigns and serving on Capitol Hill as Chief of Staff to two Members of Congress, including running a House leadership office.
“SKDK helps clients manage high-stakes challenges and generate lasting impact,” said Wooters. “I’m excited to join the team and bring my experience advising CEOs to help clients navigate regulatory, strategic and operational challenges in an ever-changing political dynamic with confidence.”