Experienced Digital Director to Enhance SKDK Capabilities
Washington, DC – SKDK, a nationally recognized public affairs and political consulting firm, announced that Avika Dua will join the team as a Vice President. In this role, Avika will bring her extensive experience as a digital strategist for the firm’s political campaigns and corporate work to deepen its digital capabilities.
Dua comes to SKDK with a track record of building and managing large-scale digital campaigns. Before SKDK, she served as the Digital Director for New York’s first woman Governor, Kathy Hochul, and for California’s first Latino U.S. Senator, Alex Padilla. In 2020, Avika managed over $21 million in media spending for Pete for America’s campaign and later drove Priorities USA’s groundbreaking program to drive vote-by-mail voter turnout among communities of color.
“Avika’s recent experience as Digital Director for high-profile campaigns and organizations will be extremely valuable to our clients and the firm as we continue to offer the most integrated advertising services in the industry. We’re thrilled to have her,” said Pia Carusone, President of SKDK Political.
A Harvard graduate, Dua brings a holistic understanding of digital communications. Her passion and commitment to driving social change began during her early career at Google, where she led web marketing efforts for initiatives to expand access to digital training and tools.
“I am beyond thrilled to be joining SKDK and a team of talented digital strategists I’ve long admired,” said Dua. “I’m honored and excited to bring my expertise to help lead innovative and authentic digital campaigns that build bridges to reach their intended audience wherever they may be.”
Dua will report to Executive Vice President and Head of Paid Digital, Maxwell Nunes.
SKDK is a top national communications and political consulting firm that brings unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations and labor unions, as well as political committees and candidates. With offices in Washington, New York, Boston, Los Angeles, Miami, and Albany, SKDK offers strategic support to manage a crisis, protect a brand, advocate for an issue, or win an election.
In 2022, SKDK served as strategists and admakers for winning campaigns including Governor Wes Moore of Maryland, Senator Mark Kelly of Arizona, Governor Laura Kelly of Kansas, and Governor Ned Lamont of Connecticut – and in 2020, was a key adviser to the historic Biden-Harris campaign. SKDK has won the Holmes Report’s influential North America Public Affairs Agency of the Year multiple times and was listed by the Observer as one of the best public relations firms in America for 2023. To learn more about SKDK, visit our website at www.skdknick.com.
SKDK and its subsidiary businesses, Sloane & Company and Jasper Advisors, are proud members of Stagwell, a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology.