“The White House has taken a new approach already, with a policy rollout run-up instead of coming out of the speech. I think that leads down the path to the impossible dream of most SOTU speechwriters — a shorter, more thematic speech, and that, given the innovations the White House continues to make in their communications shop, farther down the path toward the SOTU digital experience of the future! We’ve come a long way from presidents sending their speech up to Congress to be read by the clerk!”