Mark leads Brand Strategy at SKDK with his more than 25 years of experience in engaging global industry leaders, change-makers, and visionaries with creative thinking and strategy to guide and articulate their most important asset, their brand story. From Presidential campaigns to global brand strategies, Mark connects with mission-driven clients to future-proof their brand platforms, organizational goals, and audience understanding to take them to the next level.
Previously, Mark was the Chief Strategy Officer at an Independent firm Yes& in the DMV, focusing on building sustainable, magnetic brands and strategic content for UVA Darden, UMass Amherst, FEMA, Transurban, U.S. Department of State, Sentara Healthcare, Summit Ridge Energy, Medidata, U.S. Mint, USAging, 988 & Vibrant Emotional Health, and MDA, among others.
Yes& acquired Mark’s previous firm, Beyond Definition in 2021 where Mark, as President & Partner, led the agency’s expansion to drive strategic partnerships for organizations built for targeted impact that included trade associations, government agencies, corporate mission, foundations, and nonprofits including the Robert Wood Johnson Foundation, Chesapeake Conservancy, MetLife, George Mason University, CREW Network, National Association of Corporate Directors, The American Marketing Association, National Association of Convenient Stores, and the Military Officers Association of America, to name a few.
Before joining Beyond Definition in 2017, Mark founded and launched the boutique branding agency in Washington, D.C., The Gigawatt Group, a CSR-focused brand experience agency focusing on sustainable campaigns for national and global brands. TGG grew 400% in under 4 years, offering dynamic and results-driven brand and marketing solutions for McDonalds, FedEx, Airlines for America, Intermodal Association of North America, .ORG, Booz Allen Hamilton, and more.
Mark was a part of the creation of WPP global advertising firm, Proof Integrated Communications, based in NYC and Washington, D.C. – working side by side with Burson-Marsteller on high-impact, high-profile global creative communication campaigns. Mark led strategic and creative efforts for the redesign of the $100, $20 and $5 dollar global program, and AOR relationships with Intel, Raytheon, SONY, Telefonica, Dominion Power, NRG, Coca-Cola, Microsoft, and Royal Dutch Shell.
Mark is also a three-time Emmy-award winning writer, producer, editor, and puppeteer for programming featured on ZDTV/TechTV, A&E, PBS, National Geographic Channel, Discovery.
