Bill Knapp, a veteran political strategist and ad maker, has served as the senior media strategist for six U.S. presidential campaigns and several dozen congressional, gubernatorial, and mayoral races. He’s also been a strategist and communications consultant for Fortune 100 companies and major national nonprofit organizations.
In 1996, Bill led the creative teams for both the Clinton-Gore campaign and the DNC. He was part of the media team for President Barack Obama’s 2008 campaign, producing numerous state-specific and national ads. Bill was the lead strategist and ad maker for all three of Mike Bloomberg’s successful New York City mayoral campaigns, his 2020 presidential run, his nonprofit Everytown for Gun Safety, and most recently, Independence USA Super PAC, which produced hundreds of commercials across 30 congressional races in both the 2018 midterms and 2020 presidential election. He has worked for a variety of foundations and advocacy groups, including recent work for Tobacco Free Kids and a series of pro-vaccine PSA ads for the Ad Council.
With over 35 years in the industry, Bill has extensive experience developing strategy and nationwide ads for major corporations, as well as market research and stakeholder strategic development. He has led efforts for Microsoft, Procter & Gamble, American Express, Motorola, AT&T, and The Business Roundtable, among others.
Raised in New York City, Bill was initially a researcher/producer at NBC in New York and a producer at Independent Network News in Washington, D.C. He later teamed up with legendary political consultant and documentary filmmaker, Bob Squier. Bill currently lives in Washington, D.C., with his wife, three kids and dog, Woodley.