It’s how you share your values.
Companies and organizations turn to SKDK when they need a comprehensive approach to communications that considers the diversity of their audiences, the country’s changing demographics, and a global network that allows greater opportunity for different cultures to connect. They come to us when they want to improve how they communicate a commitment to equity, inclusion, and belonging or when they are just beginning the work.
SKDK’s practice is built on the expertise of senior strategists who take both a research-based and intersectional approach to help companies and organizations foster trust and more authentically engage with Black, Hispanic/Latino, Asian American/Pacific Islander, Indigenous and other emerging majorities.
We work alongside you to communicate with historically excluded communities including LGBTQI+ communities, people with disabilities, people from different religious backgrounds, and more.
The ability to respond swiftly and effectively to a potentially negative situation has never been more important. With decades of crisis management experience from Washington to Wall Street, we help our clients develop and execute strategies that are effective and lasting. By working with a company’s existing communications resources or creating a separate war room, we quickly help create the most effective messaging, lead media training, manage briefings to key stakeholders, deliver talking points, and provide overall strategic guidance.
We guide corporate clients through crises by thoughtfully building corporate inclusion and diversity communications strategies and cultivating partnerships that further promote diversity, equity, and inclusion.
Our message experts work with leaders from beginning to end, helping you organize your ideas, stress-test your arguments, connect them with the right words, and develop your delivery skills. We do our homework, dive deeply into research — and if we partner to write on your behalf, we protect your credibility as ardently as our own. That’s how we’ve helped leaders communicate clearly and creatively to advance their causes, win their campaigns, and grow their companies.
To tell your story, SKDK will arm reporters with the facts about you or your organization to ensure reporting includes accurate and culturally sensitive information. We will deploy your spokespeople, executives and/or supportive validators as surrogates for media interviews whenever possible. And we can be the one stop shop for national, state and local media interested in your story who we can share your narrative with.
We use research-driven insights to develop a clear and effective blueprint for strategy. Using sophisticated quantitative and qualitative techniques, we will help you find your core, competitive edge, discover what makes you unique to your target audience, and help you develop a position that is relevant and sustainable.
Our research and deep-dive sessions will help clarify the right branding and positioning by identifying your strengths and weaknesses, benchmarking your reputation against competitors, and exploring areas for growth.
SKDK will research the voices currently in your space and others, and identify those opportunities where your unique voice should be heard and will carry weight. We will map the other stakeholders within the conversation, so we understand the playing field you or your organization are entering.
