Wilsar brings creativity, dedication, and vision to her strategic outlook, laying the foundations for brands, individuals, and institutions to build a social profile that is both personable, organic, and seemingly effortless.

Organic social media strategy is the bedrock of Wilsar’s approach to brand development; Meticulous and thoughtful visual storytelling, brand cohesiveness, creative social media and crisis messaging, and audience engagement are just a few methods Wilsar uses to build authority in brands and loyalty in audiences. She prides herself in her people-first approach.

Before joining SKDK, Wilsar served on Capitol Hill for more than a decade, most recently as the Director of Digital Strategy at the Congressional Black Caucus, for Senator Sheldon Whitehouse (D-RI), and the House Judiciary Committee. Her duties often put her in the path of history, as she helmed the communications strategies during Justice Kavanaugh’s Senate Confirmation Hearing and the historic (first) Impeachment Inquiry against then-President Donald Trump. She’s built and organized digital communications programs from the ground up for Congressional offices, nonprofits organizations, and corporate leaders.

Wilsar builds her teams with empathy and insight, fostering a culture that rewards creativity, structure, and merit. She’s passionate about investing in people as individuals, providing a path for professional—and artistic—development.

Wilsar is from Freetown, Sierra Leone (recipient of the Diversity Visa Lottery Program), raised in Camden, New Jersey. She is a graduate of Georgian Court University, where she studied sociology and biology.