Jason Kaplan


Senior Vice President
New York City


Recognized by City & State magazine as one of New York’s leading media strategists, Jason Kaplan specializes in corporate reputation management, crisis communication, and public affairs.

Before joining SKDK, Jason served as press secretary for U.S. Senate Majority Leader Chuck Schumer in Washington, DC. As a top spokesperson for Leader Schumer for nearly 4 years, Jason crafted and orchestrated major press events throughout New York State. Additionally, he played a role in managing Leader Schumer’s press during his third term re-election effort.

Jason is well known for crafting successful local and national media campaigns, including: the passage of historic parole reform in New York State, congestion pricing in New York City, overseeing two major hospital system’s response to COVID-19 and designing Sesame Street’s 50th anniversary public awareness tour across the United States.

Most notably, in 2019, Jason managed all media relations for the United Auto Workers (UAW) strike against General Motors. Specifically, Jason served as an on-the-record spokesperson, oversaw rapid response messaging, and media-trained top UAW leadership for live interviews with the TODAY Show, Good Morning America, CBS this Morning, CNN Today, NBC’s Nightly News, CBS Evening News, ABC World News Tonight, MSNBC, FOX, NPR’s All Things Considered, and many more.

Jason graduated from the George Washington University with a master’s degree in media and public affairs and a bachelor’s degree in political communication.