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Mariel brings over a decade of experience in government and politics to her work at SKDK supporting public affairs and corporate clients.
She joined SKDK from President Biden’s White House communications team, where she served as the Director of Broadcast Media. In that role, she served as the Administration’s point person for over 2,700 interviews in the first year of the Biden presidency. As the Administration worked to communicate about the economic recovery, COVID-19, national security, and other top policy priorities, she developed and implemented the broadcast media strategy; worked closely with the networks to shape coverage of the Administration and negotiate interviews, town halls, and special events; and briefed Senior Administration Officials and Cabinet Secretaries ahead of their media appearances. Prior to her role at the White House, Sáez served as Deputy Communications Director for the Presidential Inaugural Committee and as Women’s Media Director for the Biden-Harris presidential campaign.
Mariel also has over a decade of experience working on Capitol Hill for House Majority Leader Steny H. Hoyer. She served in a variety of roles in his office to include his Deputy Communications Director. In that role, she served as his spokeswoman, helped communicate the House legislative agenda and coordinate the messaging strategy for the House Democratic Caucus, and provided strategic and crisis communications advice.
Originally from Maryland, Sáez earned a bachelor’s degree in economics at St. Mary’s College of Maryland.Comments Off on Mariel Sáez
At SKDK, Mackey specializes in advertising and production for political, non-profit and for-profit clients. Her recent political work includes wins for the Illinois House Democratic Caucus, Congressman Josh Gottheimer, and Independence USA PAC.
Prior to joining SKDK, she served and Deputy Director of Paid Media for the Michael Bloomberg 2020 presidential campaign where she oversaw the day to day creative and production process for over $400 million in TV advertising.
She previously worked for Everytown for Gun Safety where she served as an official spokesperson developing and executing state-by-state press relations strategies advocating for common sense gun laws. She also helped oversee the major donor fundraising effort.
A native of Alexandria, VA, Mackey got her start in politics as an intern on the John McCain 2008 presidential campaign. She now lives in West Palm Beach, Florida with her husband.Comments Off on Mackey Reed
D’Seanté Parks has over a decade of experience in communication and political strategy for public, private and non-profit organizations. Her national career started at SKDK’s Washington D.C. office as an associate. She left to work on federal, state and local elections, including on U.S. Senate campaigns for Senators Mary Landrieu and Kamala Harris. Before rejoining the firm as a senior vice president in the New York office, she founded civic empowerment app 1000 MORE and maintained an independent public affairs consulting practice for prominent Louisiana and national clients. Additionally, during her time away, she completed a Master of Public Policy degree at the Harvard Kennedy School and contributed to various publications, including a handbook for campaigns to combat mis and disinformation attacks. D’Seanté is a proud alumna of Louisiana State University, with a Bachelor of Political Communication from the Manship School where she contributed research for several published works on the roots of propaganda in America.Comments Off on D’Seanté Parks
Cameron brings a mix of corporate and public service media savvy to SKDKnickerbocker. He has held positions with a global PR firm, political campaigns, in the U.S. Congress and across the federal government.
Cameron has a track record of success, providing elected officials and senior leaders with strategic guidance and working with media to tell their stories. Cameron was appointed by President Obama to serve in communications capacities at the U.S. Department of Education and at the U.S. Department of Housing and Urban Development (HUD). While at HUD, he served as the Deputy Assistant Secretary within HUD’s Office of Public Affairs. Among the agency’s leadership team, he directed the press office and provided counsel to Secretary Julián Castro as his chief spokesman.
Cameron is a native of Philadelphia, PA. He received his Bachelor’s degree from The University of North Carolina at Charlotte. Cameron is a graduate of Leadership Greater Washington’s 2018 Signature Program and The President’s Leadership Workshop. He lives in Washington, DC with his wife and daughter.Comments Off on Cameron French
Erin Weinstein specializes in public affairs and healthcare communications, bringing almost two decades of experience working as an agency and in-house communications expert. Erin leads SKDK’s Washington, D.C. healthcare practice, helping clients distill complex issues into compelling stories that accelerate policy change, spotlight new innovations, educate consumers and influence stakeholder action.
Erin has worked with a diverse group of health systems, government agencies, pharmaceutical, biotech, and medical technology companies, both globally and in the U.S. She has also worked on a variety of healthcare issue areas including women’s health, oncology, diabetes, disparities in care, access, and value.
Erin joined SKDK after serving as Vice President of Marketing and Communications for the Greater Washington Partnership. Before the Partnership, she held senior communications roles at Stanford Health Care | Stanford Medicine, and served as Director of Public Affairs and Senior Advisor to U.S. Secretary of Commerce Penny Pritzker. She also worked as Communications Director for Congresswoman Nita Lowey (NY-17) and served as a spokesperson for the Planned Parenthood Federation of America.
Erin is a graduate of Syracuse University, where she earned a dual degree in Communications and Political Science.Comments Off on Erin Weinstein
Daniel is a campaign strategist with experience in campaign management, paid media, and opinion research on some of the country’s most competitive races. Most recently, Daniel was the campaign manager for Senator Michael Bennet’s presidential campaign.
Daniel spent his career developing and executing effective campaign strategies and paid media campaigns. In 2018, he oversaw expansion districts at the Democratic Congressional Campaign Committee (DCCC), handling more than 30 races in tough districts across the country, with a focus on expanding the congressional battlefield and creating multiple paths to the majority.
In 2016, Daniel was Deputy Director of Opinion Research for Hillary for America. In 2014, he was a Political Desk for the DCCC’s Independent Expenditure Program, where he managed over $20 million in paid media spending, resulting in successfully defending 10 incumbents and flipping 3 Republican-held seats in a tough cycle. Daniel also managed a special election for Congress that POLITCO called the “best Democratic campaign of 2017.” Previously, Daniel produced ads for candidates and independent expenditures at a Democratic media firm.
Daniel graduated from Johns Hopkins University with a degree in international studies. He grew up in New York, NY and Tel Aviv, Israel.Leave a comment
Kendra Barkoff Lamy is the former press secretary to Vice President Joe Biden. Most recently, she served as senior adviser to Administrator Michael Regan at the Environmental Protection Agency (EPA). Kendra is a recognized expert in crisis and strategic communications as well as public affairs. She works on some of the most high-profile matters in the news today, ranging from climate change to government whistleblower cases, as well as representing victims of sexual assault and abuse.
At SKDK, Kendra is among the foremost leaders working to give a voice to the voiceless. During the Supreme Court confirmation hearings for Brett Kavanaugh, she advised Christine Blasey Ford. She also supported numerous survivors of Harvey Weinstein and Jeffrey Epstein. She represented a young producer at NBC News who blew the whistle on Today Show host Matt Lauer, a groundbreaking development that helped foster a national discussion of sexual harassment in the workplace. Most recently she work in the sports space working for a survivor of Trevor Bauer as well as a group of former employees for the Washington Football Commanders who shed light on the working conditions within the football organization. For all this, and other work, PR News named her one of the “Top Women in PR.”
During her time at EPA, Kendra served as a senior adviser to Administrator Regan, helping him and the agency elevate critical issues such as environmental justice, clean air and drinking water, as well as President Biden’s signature legislation, the Bipartisan Infrastructure Bill.
Prior to joining SKDK, Kendra worked in the Office of Vice President Biden, where she served as Press Secretary for four-and-a-half years. During her time with Vice President Biden, Kendra was the primary on-the-record spokesperson, leading the office’s rapid-response operation and managing communications strategy. In addition, she helped develop and launch the 1is2many and the ItsOnUs initiatives, two Administration campaigns that helped change the cultural norms around domestic violence, dating abuse and sexual harassment.
Prior to her work in the White House, Kendra served as the Deputy Communications Director and Press Secretary at the U.S. Department of Interior. There, she honed her talents at crisis communications, leading the Obama administration’s rapid response operation to the Deepwater Horizon oil spill in the Gulf of Mexico. She also helped manage the communications activities around myriad complex conservation and environment issues within the department’s portfolio. On Capitol Hill, she worked for Pennsylvania Sen. Bob Casey and Illinois Sen. Dick Durbin.
At SKDK, Kendra regularly works with THE nation’s top law firms, providing litigation support as part of her crisis communications practice. She regularly serves as an on-the-record spokesperson on behalf of individuals, non-profits and corporations. And she works as a strategic adviser to several Native American tribes in high-stakes Supreme Court cases.
Kendra is a native of Northern California. She holds a bachelor in Political Science from Washington University in St. Louis.Leave a comment
Recognized by City & State magazine as one of New York’s leading media strategists, Jason Kaplan specializes in corporate reputation management, crisis communication, and public affairs.
Before joining SKDK, Jason served as press secretary for U.S. Senate Majority Leader Chuck Schumer in Washington, DC. As a top spokesperson for Leader Schumer for nearly 4 years, Jason crafted and orchestrated major press events throughout New York State. Additionally, he played a role in managing Leader Schumer’s press during his third term re-election effort.
Jason is well known for crafting successful local and national media campaigns, including: the passage of historic parole reform in New York State, congestion pricing in New York City, overseeing two major hospital system’s response to COVID-19 and designing Sesame Street’s 50th anniversary public awareness tour across the United States.
Most notably, in 2019, Jason managed all media relations for the United Auto Workers (UAW) strike against General Motors. Specifically, Jason served as an on-the-record spokesperson, oversaw rapid response messaging, and media-trained top UAW leadership for live interviews with the TODAY Show, Good Morning America, CBS this Morning, CNN Today, NBC’s Nightly News, CBS Evening News, ABC World News Tonight, MSNBC, FOX, NPR’s All Things Considered, and many more.
Jason graduated from the George Washington University with a master’s degree in media and public affairs and a bachelor’s degree in political communication.Leave a comment
Michelle is a public affairs and corporate communications veteran, bringing over a decade of experience in media relations, crisis counsel, and storytelling to her role at SKDK.
Michelle has worked with some of the country’s largest companies and highest growth startups, advising CEOs and c-suite executives on thought leadership campaigns and the development and implementation of their communications strategies. Her clients at SKDK include Fortune 500 companies, major health systems, pharmaceutical and biotech companies, as well as consumer technology startups and non-profits. She has also worked on major issue-advocacy campaigns for women’s health organizations and other issue areas.
Michelle joined SKDK from Sloane & Company, a corporate communications firm. At Sloane, she led PR programs for clients in the healthcare, technology and retail sectors. Before Sloane, Michelle was at GCI Health, a healthcare communications agency, where she provided product marketing, corporate and crisis management counsel to pharmaceutical, biotech and non-profit clients.
Michelle is a graduate of Trinity College in Hartford, CT, where she received a Bachelor of Science in Psychology and minored in Spanish.Leave a comment
Alex uses his experience in politics and newspaper journalism to help some of the nation’s largest companies and foundations to secure high-profile coverage, navigate major crises, and build strategic media campaigns.
As a Senior Vice President at SKDK, Alex advises clients on a range of communications engagements from public affairs outreach to managing internal and crisis communications. He has extensive experience placing stories and securing interviews for corporate, nonprofit, and advocacy clients – outlets include the New York Times, Washington Post, CNN, CNBC, Wall Street Journal, NPR, and USA Today. Alex’s experience spans the gamut of industries including healthcare, higher education, philanthropy, and nonprofits.
Alex joined SKDK from Boston-based O’Neill and Associates, where he developed and implemented media strategy for clients in healthcare, financial services, and organized labor. Previously, Alex was a press secretary for two campaign cycles, handling media relations and policy development for Congresswoman Katherine Clark’s 2013 campaign and for Warren Tolman’s 2014 campaign for Massachusetts attorney general.
Alex started his career as a newspaper reporter, with stops at the Arizona Republic, The Eagle-Tribune and The Enterprise of Brockton. Alex lives in Brooklyn and he is a graduate of Tufts University.Leave a comment ← Older posts