In today’s competitive and fragmented media landscape, you can no longer rely on traditional news outlets alone to tell your story — an effective digital strategy is critical to your success.
SKDKnickerbocker is at the forefront of the latest online technologies and trends. But communicating online isn’t just about tactics, it’s about getting results. We take an “audience first” approach to digital strategy, starting with who you need to reach—and move—in order to achieve your objective. Whether you are seeking to raise awareness of a critical issue, persuade key stakeholders to support your cause, mobilize your supporters to take action or win an election—we will efficiently and effectively target your audience online and across platforms to deliver your message on the right screen, at the right time. With award-winning digital production capabilities and expertise in strategy for digital and social channels, our team will make sure that your message is designed to break through the noise, capture attention and drive results.
Digital Services
Digital Assessment & Audit Investigation
We custom-designed studies to guide your organization forward, using human and data analyses to determine how you can best harness technology. These start with in-depth stakeholder conversations that uncover challenges, insights, and opportunities, and end with a blueprint that outlines a new course.
Donor, Supporter and Customer Acquisition
Building a steady pipeline of high-quality supporters, donors or customers is critical to genuine growth. We can create a smart, strategic digital acquisition program for your organization to foster that growth, whether your goals are fundraising, app downloads, broadening your customer base or mobilizing supporters.
Digital Fundraising
We create advanced, data-driven fundraising programs that will increase your organization’s revenue. Through tried and tested channels like direct email, digital advertising, and newer marketing channels like SMS and Social we will obsessively test your program and refine it for success.
Content and Creative Development
Lasting connections are made by creating content that is personal and relatable in order to capture attention. With the digital freedom to click, swipe and skip content on-demand, it is increasingly difficult to simply force ads and content onto users. SKDK’s in-house Content Studio provides award-winning creative services to Fortune 100 companies, nonprofits, advocacy groups and political campaigns at all levels of government. We know the right format to tell your story and make sure the creative is engaging and optimized for each channel and audience.
Campaign Management
Speed has never been more important. With our roots in political campaigns, we work quickly and with agility to deliver your digital programs efficiently and effectively. We are proactive, and always ready to react in real-time to a potential crisis, or opportunity. Our digital Command Center approach means that you are prepared for anything.
Analytics & Reporting
We use rigorous data analysis to inform campaign strategies and evaluate performance. From identifying the right targets and KPIs, to testing and optimizing creative, we measure what matters to ensure that your campaign achieves its objectives. There is a ton of data out there—we help you make sense of it.
US Senators & Representatives
Governors & Mayors
Advocates & Activists
NGOs
Startup Entrepreneurs
Celebrities
Foundations & Philanthropies
Political Candidates
Trade Associations
Authors
Case Studies
Americans for Securing All Packages
ASAP (Americans for Securing All Packages) wanted to persuade Congress to pass the STOP Act, requiring the U.S. Postal Service to use advance electronic data (AED) to screen for dangerous material in international shipments. A postal loophole that allows millions of unscreened packages into the country, many containing fentanyl and other synthetic opioids. We launched a Twitter campaign to drive our message underscoring the national health and safety risks posed in the global postal system. The campaign used Promoted Tweets to geo-target members of Congress and their staffers with OpEds and Twitter Cards that shine a spotlight on the millions of packages a day coming into the US through the postal service.
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Ned Lamont for Connecticut
The 2018 governor’s race in Connecticut represented one of the best pickup opportunities for the Republican Party that cycle. Reliably blue in Presidential years but hyper-competitive in gubernatorial cycles, the Connecticut Governor’s Office had been decided by less than 30,000 votes in each of the last two elections.
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Gillette
Gillette, the leader in men’s razors for decades, was losing market share to direct-to-consumer challengers, facing an unprecedented threat. They turned to the Stagwell Group, National Research Group, and SKDK to develop a television and digital campaign. In the fall of 2017 Gillette saw its first quarter of growth since 2013.
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Part of an award-winning, full-service firm
SKDK brings unparalleled strategic communications experience to major companies, non-profits, philanthropies, political committees, and candidates.
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