Women are outrageously underrepresented in corporate leadership in America and around the world. To combat this issue, a group of women joined together to launch Paradigm for Parity (P4P) — a coalition of business leaders dedicated to accelerating the pace of gender equity in senior executive roles and on corporate boards. To achieve this, the coalition created the Paradigm for Parity 5-Point Action Plan for companies to sign but in order to sign more companies they needed to raise their profile.

The Paradigm for Parity coalition was unveiled with a Wall Street Journal piece and numerous additional stories were generated. Since the launch, SKDK has executed the media strategy with the goals of bringing attention to the group and helping build signatories. In fact, the group launched with 27 committed companies and during the 9 months working the project that number has more than doubled to 56.