SKDK was tapped to manage all communications activities for the coalition, including the launch in December 2016. Our team developed a strategic communications plan for the initial launch of the group and a long-term strategy to bring awareness to the initiative and leadership. From booking TV appearances and garnering stories, to managing the creation of the website, to developing prep materials, SKDK is working side by side with the co-chairs and membership to position the Paradigm for Parity 5-point action plan as the solution for the deficit of women in corporate leadership positions. On the digital front, SKDK manages the organizations’ twitter, LinkedIn, website and Facebook, ensuring the group is weighing in on important news and staying relevant in the current media landscape.