After the Republican nominee received an “A”-rating from the NRA, SKDK created social content in a variety of forms and across multiple platforms, especially in the parts of the state where gun safety is a critical issue. In this and many other policy areas, we conveyed to voters the importance of electing a Democratic Governor to stand up to Trump’s policies in Connecticut and nationwide. On November 6, 2018, Ned Lamont prevailed in a difficult environment, winning 49.4% – 46.2% in a race the Democrat was not expected to win. It ultimately proved to be the largest margin of victory in a Connecticut governor’s race in 12 years.