Case Study

Respect for Marriage


Respect For Marriage TV Spot.

In 2013, against the backdrop of two historic Supreme Court cases challenging DOMA and California’s Prop 8 and several states on the cusp of approving state marriage equality legislation, the nation’s largest LGBT advocacy organizations formed the Respect for Marriage Coalition to coordinate their efforts.  The Coalition -- led by the Human Rights Campaign, Freedom to Marry, and the Supreme Court plaintiffs’ legal representation – hired SKDKnickerbocker to plan and manage a national coordinated communications campaign.

SKDKnickerbocker worked with the Coalition to develop a unified strategy and message, and staffed a full-time war room to organize events, place stories and op-eds, book TV and radio interviews for principals and surrogates, and launch a national advertising campaign including TV, print and online ads.

“It’s #Time4Marriage” direct mail piece
for Respect for Marriage Coalition.

  • “…no matter how the high court rules later this year on California’s Proposition 8 and the Defense of Marriage Act, one thing is already clear: The political debate over gay marriage is over.”

    – The Washington Post

  • “Outspent and lately out-hustled by highly organized gay rights organizations, opponents have struggled to get their story out.”

    – USA Today

SKD Knickerbocker created web banner ads promoting this initiative. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat metus sed tortor bibendum, at faucibus lectus commodo. Cras venenatis, urna non sollicitudin vestibulum, lorem turpis pellentesque nunc, vitae adipiscing lectus arcu ut augue. Praesent euismod ligula arcu, eu vehicula urna ullamcorper ut.



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