In 2013, against the backdrop of two historic Supreme Court cases challenging DOMA and California’s Prop 8 and several states on the cusp of approving state marriage equality legislation, the nation’s largest LGBT advocacy organizations formed the Respect for Marriage Coalition to coordinate their efforts.  The Coalition -- led by the Human Rights Campaign, Freedom to Marry, and the Supreme Court plaintiffs’ legal representation – hired SKDKnickerbocker to plan and manage a national coordinated communications campaign.

SKDKnickerbocker worked with the Coalition to develop a unified strategy and message, and staffed a full-time war room to organize events, place stories and op-eds, book TV and radio interviews for principals and surrogates, and launch a national advertising campaign including TV, print and online ads.